PROJECT WORKSPACE
You have 100 million users. Zero of your community investment, your ambassador programme, or your growth strategy points at the continent producing the world's next 100 million knowledge workers.
I Do Not Just Use Your Product. I Build My Work Inside It.
I am a Digital Strategist based in Abuja, Nigeria. Notion is not a tool I use occasionally. It is the operating system I run my professional life inside, the same way thousands of African freelancers, startup founders, and knowledge workers do every single day.
The difference between me and most of those users is that I can see the gap between how deeply your platform is embedded in our work lives and how completely absent you are from our professional communities, our conversations, and our ecosystems.
That gap is what this document is about.
"You have organic adoption across Africa you did not pay for and have not acknowledged. I am here to show you what to do with it."
You Are Building a Global Workspace Product While Ignoring the World's Fastest-Growing Workforce.
You have offices in five cities across three continents. You have expanded into Asia. You have invested in European localisation. Yet the continent with the world's youngest population, fastest urbanisation rate, and fastest-growing pool of remote workers and startup founders is completely absent from your growth map.
Your Product Is Already Built for What Africa Needs. Your Strategy Is Not.
African knowledge workers do not need a different product. They need to be spoken to, supported, and seen by yours. Here is exactly where the gap lives.
African Users Are Already Inside Your Product. You Just Have Not Turned to Face Them.
This is not a cold market. African teams, freelancers, students, and founders are using Notion right now, organically, without any investment from your side. The question is not whether you have African users. It is why you are treating them as invisible.
Here Is What I Am Proposing You Do About It.
This is not a research document. It is an execution plan. Every initiative below is designed for remote delivery, zero infrastructure investment, and measurable output within 90 days of starting.
Five Pillars. Your Continent to Build.
Building Your First African Ambassador Cohort
Your Ambassador programme is your most powerful community growth lever. You currently have none representing any African market. The first cohort of 20 to 30 African Ambassadors, recruited from existing organic advocates, would cost almost nothing and unlock content creation in languages and registers your existing programme cannot reach.
An Africa Business Template Series
Your template gallery is one of the most visited pages in your product. None of it speaks to African business workflows. A dedicated Africa series would generate organic search traffic, product discovery, and meaningful differentiation from every competitor in the space.
Official Community Infrastructure
African tech communities are deeply networked and highly engaged. You have zero official presence in any of them. A structured regional community programme would give your existing organic advocates an official home and turn informal advocacy into measurable growth.
Education and Student Programme Expansion
You have a student and educator plan. No African university, bootcamp, or student tech club has been formally recruited into it. The continent's universities are producing knowledge workers who will spend their careers needing exactly what you build. Catch them early.
Enterprise and Startup Ecosystem Penetration
African startups backed by Techstars, Y Combinator, and local accelerators already use Notion as their default internal tool. You have credibility in this segment you have not converted into an intentional enterprise pipeline. That changes with a direct ecosystem play.
You Need Someone Who Lives Inside Both Worlds.
You do not need someone who will learn about Africa. You need someone already inside the market you want to enter, who already lives inside the product you want to grow there.
Not a Job Application. A Strategic Proposal.
If this document has helped you see a gap in your own expansion strategy, and if it has demonstrated that I have the ground-level credibility and strategic clarity to close it, then the next step is a conversation.
A remote Digital Strategy role focused on your Africa market entry, with clear KPIs tied to ambassador growth, community activation, organic user acquisition, and enterprise account development across the continent.
This is not a support role. It is a market-opening role. And you have not filled it yet.